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1985

A New Dawn

The story of INFINITI begins with the formation of a top-secret task force within Nissan. It’s mission: to create a new performance luxury brand.

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1987

Brand Created

The new division is named INFINITI, its name and emblem symbolising the brand’s desire to be always looking forward.

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1989

Brand Launch

INFINITI launches with 51 dealers opening in the US, selling the breakthrough INFINITI Q45® performance luxury sedan and M30 performance luxury coupé.

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1999

Continued Growth

INFINITI continues to grow and launches the ‘INFINITI Owners Club’.

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2001

Laser Based Digital Rangefinder

Always a leader in intelligent engineering, INFINITI was among the first to use a laser-based digital rangefinder to detect vehicles ahead.

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2002

INFINITI Voice Recognition

Paving the way in responding personally to you, this feature was one of the first to allow drivers to control audio, climate and even navigation settings with only your voice.

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2004

Lane Departure Warning

The INFINITI FX was the first automobile equipped with this intelligent active technology. A discreet camera near the rear view mirror to help keep track of the distance between vehicles and the divider lines.

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2007

Around View Monitor

The world's first Around View® Monitor delivers advanced, yet intuitive, technology helping to make parking vehicles easier.

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2010

Blind Spot Intervention System

An industry first innovation that helps you detect and avoid vehicles in the blind spot area.

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2011

Red Bull Racing

INFINITI enters Formula One™ as a commercial partner with Red Bull Racing.

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2011

Guinness World Record

INFINITI'S Q70 (M35h at the time) enters the Guinness World Records®, completing a standing 400m in 13.9 seconds at the UK's Santa Pod Raceway.

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2013

INFINITI Red Bull Racing

INFINITI evolves into Official Title and Official Vehicle Performance Partner of INFINITI Red Bull Racing.

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2014

INFINITI Engineering Academy

INFINITI launches the inaugural engineering academy, with Jason Zide, William Priest and Eric LaRoche winning.

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2016

Renault Sport Formula One™ Team

INFINITI becomes the Technical Partner to the Renault Sport Formula One™ Team for co-development of the Power Unit’s Energy Recovery System (ERS), providing performance hybrid energy expertise and knowledge.