A New Dawn
The story of INFINITI begins with the formation of a top-secret task force within Nissan. It’s mission: to create a new performance luxury brand.
The new division is named INFINITI, its name and emblem symbolising the brand’s desire to be always looking forward.
INFINITI launches with 51 dealers opening in the US, selling the breakthrough INFINITI Q45® performance luxury sedan and M30 performance luxury coupé.
INFINITI continues to grow and launches the ‘INFINITI Owners Club’.
Laser Based Digital Rangefinder
Always a leader in intelligent engineering, INFINITI was among the first to use a laser-based digital rangefinder to detect vehicles ahead.
INFINITI Voice Recognition
Paving the way in responding personally to you, this feature was one of the first to allow drivers to control audio, climate and even navigation settings with only your voice.
Lane Departure Warning
The INFINITI FX was the first automobile equipped with this intelligent active technology. A discreet camera near the rear view mirror to help keep track of the distance between vehicles and the divider lines.
Around View Monitor
The world's first Around View® Monitor delivers advanced, yet intuitive, technology helping to make parking vehicles easier.
Blind Spot Intervention System
An industry first innovation that helps you detect and avoid vehicles in the blind spot area.
Red Bull Racing
INFINITI enters Formula One™ as a commercial partner with Red Bull Racing.
Guinness World Record
INFINITI'S Q70 (M35h at the time) enters the Guinness World Records®, completing a standing 400m in 13.9 seconds at the UK's Santa Pod Raceway.
INFINITI Red Bull Racing
INFINITI evolves into Official Title and Official Vehicle Performance Partner of INFINITI Red Bull Racing.
INFINITI Engineering Academy
INFINITI launches the inaugural engineering academy, with Jason Zide, William Priest and Eric LaRoche winning.
Renault Sport Formula One™ Team
INFINITI becomes the Technical Partner to the Renault Sport Formula One™ Team for co-development of the Power Unit’s Energy Recovery System (ERS), providing performance hybrid energy expertise and knowledge.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017.
INFINITI design studios are located in Atsugi-Shi, near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its iconic design and innovative driver-assistance technologies.